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About me

Hi! I am Melanie and I am passionate about blending strategic corporate expertise with my love for product design, which led me to found What a Host Home in 2020. My career started in the corporate world, working with brands like Givenchy, Warner Bros, Hilton, and Marriott Hotels.

Over time, I transitioned into entrepreneurship, focusing on creating sustainable, handcrafted decor that reflects my commitment to both artistry and functionality. What a Host Home isn't just a brand; it's a reflection of my vision.

When I founded What a Host Home I wanted to offer high quality, innovative, and handcrafted decor at a price point that makes it a valuable investment for any home. The brand is not about mass production; each item is meticulously designed to bring a unique touch to modern homes.

With a growing product portfolio of over 200 SKUs and a robust annual development cycle, with 20 new items added each year, we aim to continue expanding its presence in the UK and beyond.

Over the past few years, I've overcome numerous challenges while building my business: Importing into the UK, Business Strategy, Supplier Management, E-commerce Logistics, Home Trends, Marketing Challenges, Product Development from Scratch, and The Unique Experiences of Launching a Business as a Woman.

I’m also a lifelong learner and certified in Coaching and Neuro-Linguistic Programming. Since 2019, I’ve been an instructor on Udemy, where I teach Event Management, SCRUM for entrepreneurs, and design tools to Spanish-speaking students. My aim is to share my knowledge and help others bring their creative visions to life, whether in business or through product development.

Melanie Kalfaian Founder & CEO What a Host Home
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Lucía Ugarte
CEO & Founder Chicas Guapas TV

Melanie is responsible and proactive and has a creative and innovative capacity that make any project she participates in a success. She knows a lot about business and is a born generator of quality content and high profitability. Leader, motivator and an excellent person.

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Miranda Mougenot Mohorade
General Manager of Grupo Imagen

I worked with Melanie in organizing events for the women's market. I can say that she is very dedicated, professional, proactive and always brings new ideas that never cease to amaze.

It is a great pleasure to team up with her.

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Cynthia Proserpio
CEO & Founder Club Trendy

I worked with Melanie in different fashion events in which she was in charge of General Production and I always met a responsible and creative person. She is, without a doubt, a great professional that everyone should know!

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